Intro
Illegal wildlife trafficking has prevailed for centuries and today reaches an estimated market value of $19 billion USD (source: Havocscope). The demand for aphrodisiacs containing these ingredients is one of the drivers of this trade and has clearly led to the poaching of endangered animals and plants, many of which risk extinction.
China is a significant consumer of these aphrodisiacs, the ingredients for which are sourced from all over the world.
The Colombian Ministry of Environment and Sustainable Development became aware of the demand for its own wildlife species and wanted to stop this illegal activity.
We took a novel approach. Instead of trying to change the behavior of the poachers, they would change the behavior of the consumers by subtly redirecting them towards sustainable and environmentally friendly products.
Colombia has the perfect sustainable ingredient:
The Chontaduro fruit, known as “Nature’s Viagra,” is believed to have powerful aphrodisiac powers and has been used for centuries by the Afro-Colombian communities of the Pacific Coast of Colombia. Bringing in the expertise of Geometry’s Hong Kong office and WildBond Hong Kong, a conservation group dedicated to protecting endangered species, Geometry Global embarked on a complex project to invent new products with this fruit and create a new brand that would appeal to the Chinese buyer of erotic merchandise and aphrodisiacs.
Multiple products were developed including massage oil, candles, and an energy drink,
and marketed under a provocative Chinese brand name (She Shou Tau, or “Orgasmic Peach”)
with a compelling package, design to suit this unique sales channel.
The products are available in select adult shops and massage parlors in Hong Kong
and Shenzhen, China.
